The design for Loose Leaf apparel is based on the widely-known loose leaf notebook paper that has a simple white background with blue horizontal lines and a red margin line. E for Effort turned this nostalgic design into a screen-print and hand-prints each piece of apparel. Screen-printing by nature is a slow and deliberate process where variations and imperfections are expected and welcome.
Each piece of apparel is unique and can be left as is or become an interactive “canvas” for writings, drawings or otherwise. Machine washable. Available in totes, kids & babies, women’s, and men’s.
E for Effort is a collaborative duo consisting of artists Beka Goedde and Rachel Ostrow, both of whom consider printmaking a vital part of their individual artistic practices. Both artists currently live and work in Brooklyn, NY and have been collaborating since 2009. You can learn more about each artist's work by visiting their websites: www.bekagoedde.com and www.rachelostrow.com.