DAEM is a Brooklyn-based company that creates luxury watches through world-class design and collaborations. DAEM watched are manufactured in Switzerland and are a unique blend of fashion, art, and human narratives formed into an original, distinctive aesthetic.
This DAEM x Jean-Michel Basquiat Collection features three designs featuring the work of the iconic artist blended with DAEM's high-end cultural aesthetic. The Now's the Time Watch incorporates the artist's iconic work “Now’s The Time" (1985). The title is a tribute reference to jazz musician Charlie Parker’s 1945 song of the same name and conveys that, despite the precision of time, there's something beautiful in focusing solely on the here and now.
The canvas strap pays homage to an iconic William Coupon portrait of Jean-Michel highlighting his sense of style in the 80’s. The back of the watch features Basquiat‘s signature crossed over the DAEM logo to put the essence of human before enterprise.