Barbara Kruger Don't Be A Jerk Skateboard Deck

Created for Performa 2017 Biennial, this limited edition of 100 skate decks instantly became prized by collectors and skate enthusiasts alike. Kruger’s iconic typography translates a tongue-in-cheek commentary on commercial branding, cosmopolitan over-consumption, and the social role of the artist. 

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Her concept for the Performa Commission and Biennial is an activist aesthetic. Blending branding, public art, performance, commerce, and appropriation, Kruger triggers the issues of commercialization that often contaminate true craft, from fashion to fine art.